PART 2
RESERACH BRAND COMPETITORS
Competitor research is a key element of brand development. Find 3 direct competitors and answer these questions:
• Is the competitor consistent with messaging and visual identity across channels? Provide links to their website/social media.
• What is the quality of the competitor’s products or services?
• Does the competitor have customer reviews or social mentions you can read about them?
• In what ways does the competitor market their business?