PART 6
DEVELOP BRAND VOICE
There are two key components to a brand: tangibles and intangibles.
We often think about the tangible components, like logos, color palettes, and fonts.
But intangible components, like the words you use in your social media captions and the names of your products, can have a big impact on how your brand is perceived.
You can create beautiful visuals for your brand all day long, but if the tone of your social media captions and website copy doesn’t match, your brand won’t feel consistent and cohesive.
So take some time to describe the tone of your brand.
Refer back to those 5 adjectives you listed and consider what type of tone would appeal to your audience.
Decide if your tone should be short and witty, casual and inviting, or slightly sarcastic. Details like this can go a long way in differentiating your brand and business from those around you.
Make a list of keywords and terms that you can consistently use. You’ll probably continue to add to this list over time.