Opportunity
Forerunner Church (the young adult church of IHOP Atlanta) was about to relaunch with a new vision and new leadership. They needed a new brand to create interest and excitement in the relaunch. I was hired to help them accomplish this, as well as create merchandise designs.
Solution
Using the secondary elements of the existing IHOP Atlanta branding, I created a new icon, typography, tag line, and merchandise designs for Forerunner Church. The relaunch has been a great success with more than double the number of young adults in attendance. Also, the hats and t-shirts can be seen all over the Atlanta area.